Located on the Azuero Peninsula, Herrera is a small province bordered by Cocle, Los Santos and Veraguas and touches the Pacific Ocean. Herrera is an agricultural region, with few tourist attractions yet developed. The interior of the province is mostly farmland, cattle pasture, small towns and sugarcane. Herrera is the birthplace of Panama’s most famous alcoholic drink, “Seco Herrerano”, a clear liquor distilled from sugarcane, often served with fruit juice, tonic water or even milk.
The capital of Herrera is Chitre, a bustling little city located near the coast with a small business center that includes shops, supermarkets and services. Tradition is very strong in Herrera with Carnival being the highlight of the year in Chitre and in many of the smaller towns such as Ocu. For Panamanians and visitors seeking the carnival experience, these towns have become more popular in recent years, since their festivities are considered more traditional than those of larger cities. This area is also recognized for its clay pottery, which can be seen on display along the streets of Chitre, and examples of Spanish architecture are evident in the Cathedral of San Juan Bautista and the Herrera Museum.